Associate Manager, National Media at Newell Brands | Hoboken, NJ

Newell Brands

Associate Manager, National Media

Hoboken, NJ (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 2 months ago

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Job Summary

Own data-driven media optimization across national and DTC campaigns, coordinating internal and agency execution while continuously testing audiences, creative, and promotions to improve performance.

Drive cross-channel paid media execution, performance tracking, and reporting to inform scaling.
Analyze campaign data to optimize investment mix in Paid Social, SEM, Programmatic, and CTV.
Coordinate timelines, asset delivery, and approvals with internal teams and external agencies for timely launches.

Job Description

Responsibilities

Support Marketing Manager in creating and executing paid marketing strategies across platforms like social media, search, CTV, and programmatic
Assist in managing A&P budgets by understanding how digital investments impact the business
Regularly update and track performance reports, monitoring KPI performance for national and DTC campaigns to help maximize results
Perform data analysis to assist in optimizing and scaling national media and DTC campaigns
Help with budget pacing to ensure accuracy and identify opportunities for increased performance
Contribute data-driven insights and results to stakeholders, aligning with overall marketing and business objectives
Assist in testing and learning to identify the best performing audiences, creative, promotions, and messaging across different seasons and product categories
Keep up to date with industry trends and changes in CTV, Paid Search, and Paid Social, including new features and platform updates
Serve as a key point of coordination between internal stakeholders and external agency partners, supporting campaign execution by managing timelines, deliverables, feedback loops, approvals, and launch readiness.
Manage asset trafficking and campaign input collection across a variety of stakeholders ensuring all deliverables and approvals are accurate, complete, and delivered on schedule

Requirements

BS/BA or University degree in a related field
2-4+ years of digital marketing and/or Ecommerce work experience
Strong data and analytical background
Experience supporting paid media campaigns across Paid Social, SEM, Programmatic Display, and/or CTV
Comfortable working independently with direction, while bringing forward questions, ideas, or solutions when challenges come up.
Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
Detail-oriented and operationally focused to drive efficiency
Demonstrated maturity, problem solving skills, and constructive approach to challenges
Takes initiative & brings impeccable follow-up skills
Demonstrated ability to manage multiple initiatives and projects simultaneously

Preferred

Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Newell Brands

3.5 Glassdoor

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Founded in 1903

Atlanta, Georgia, USA

15K employees (1,425 in marketing)

www.newellbrands.com

57% recommend to a friend

56% CEO approval