Responsibilities

• Develop business relationships with school contacts to identify and inventory media opportunities (print, digital, social, etc.)
• Collaborate with the W asserman Next Gen Client Services team to understand the advertising needs of each client and provide client -specific media plan
• Serve as a liaison between campus contacts and W asserman Next Gen clients to develop and execute on-campus media placements ensur ing all campaigns are achieving client goals
• Manage and coordinate on-campus media campaigns by overseeing placement coordination , including but not limited to contracts, reporting/tracking, billing, etc.
• Track all campus learnings and activities in database by creating, updating, and maintaining accurate documentation of media properties
• Support daily workflow of client projects and proposals to ensure timely , economic execution
• Assist in producing client-facing reports by gathering qualitative and quantitative program data
• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc.
• Participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers
• Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
• Perform other duties, as assigned

Requirements

• Bachelor’s degree with 1-2 years’ experience in media planning and buying
• Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
• Values and respects the importance of organization and time management for effective multitasking
• Customer-service focus with outstanding interpersonal, written, and oral communications skills 
• Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)
• Self-motivated with proven ability to think quickly and problem solve
• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint