Responsibilities

• Proactively source, onboard, and nurture a high-performing roster of creators to act as long-term brand advocates and direct revenue drivers.
• Manage relationships and campaigns with key agency partners and platforms (LTK, ShopMy, TikTok Shop, etc.) to ensure program growth and success.
• Conceptualize and execute seasonal influencer campaigns that create impact.
• Track and monitor all influencer campaign performance including spearheading recap reports.
• Make our influencer campaigns smarter and better each season.
• Keep a pulse on fashion trends, culturally relevant events, entertainment industry and celebrity news.
• Monitor influencer & social commerce trends, and remain current with the latest social, influencer & community platforms.
• Work cross-functionally with marketing, merchandising and business strategies to ensure that key product initiatives, events, collaborations, etc. are the foundation for influencer outreach and partnerships.
• Partner closely with social platforms and internal media teams to create best-in-class, full-funnel programs.

Requirements

• 4+ year experience of agency or in-house social media or public relations preferred.
• Experience in building and maintaining influencer relationships.
• Familiarity with the American Eagle brand and its target demographic.
• Ability to report on influencer deliverables and results on a weekly, seasonal, campaign, annual and one-off basis.
• Strong prioritizing, interpersonal, presentation and problem-solving skills.
• Strong verbal and written communication skills.
• Demonstrated collaborative skills and ability to work well within a team.
• Ability to work in a fast-paced and deadline-oriented environment.
• Self-motivated and proactive.
• Critical attention to detail, deadlines and reporting.

Preferred

Benefits

• Generous employee discount
• Summer Fridays
• Casual dress code
• Hybrid schedule
• FOMO events (Exciting company-wide events)
• health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
• AEO may also provide discretionary bonuses and other incentives at its discretion.