Responsibilities

• You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.
• Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
• Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
• Partner with the in-house platforms team, guiding campaign execution. Approve optimization recommendations and enhance performance through demonstrated understanding, analysis, and optimization of media. The focus is on using AI-driven platform capabilities.
• Support strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
• Work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
• You will develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross-platform content, creative, and messaging strategy.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• Bachelor's degree from an accredited college or university
• 3+ years experience managing digital media
• 2+ years hands-on experience managing social and display campaigns

Preferred

• Experience in growth marketing
• Experience using AI-powered automation tools or platforms such as Smartly.io , Mediaocean, Pixis, and VidMob, and proprietary or in-house developed AI media solutions
• Experience in budget and vendor management