Own and drive branded grassroots sports activations from ideation to on-site execution, partnering with clubs, vendors, and internal teams to build brand preference, measure impact, and uncover new opportunities across baseball and softball communities.

• Growth/Experience: Lead ideation, creation, strategy, staffing, and logistics for branded baseball, fastpitch, and slowpitch events with external and internal partners.
• Performance & Insights: Analyze event metrics and player feedback to inform future activations and product development.
• Competitive & Strategic Insight: Monitor competitors and industry trends, then translate findings into actionable recommendations for product, commercial, and marketing teams.
• Asset & On-site Management: Oversee marketing assets and activations with vendors and sponsors to uphold brand/product standards and deliver best-in-class experiences.
• Operational Excellence: Manage event logistics and product demonstrations, educating parents and athletes about launches.
• Partnership Development: Build relationships with tournament directors, travel organizations, and coaches to surface new business opportunities.
• Budget & ROI: Optimize spend to maximize ROI while aligning with financial objectives.
• Cross-functional Collaboration: Coordinate with event, brand marketing, and product teams to ensure cohesive execution.

Requirements

• This role requires a Bachelor’s Degree and a minimum of 3 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience. In lieu of a Bachelor’s Degree, a minimum of 5 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience is required.
• Travel up to 50% of the time.

Preferred

• Former athlete and/or avid fan with authentic voice for fastpitch and softball audiences
• Solid understanding of Baseball, Fastpitch, and Slowpitch industries, promotions, sponsorships, and event marketing
• Strategic thinker with excellent execution capabilities
• Strong communication and cross-functional collaboration skills
• Willingness to drive change with an entrepreneurial spirit
• Financial acumen for budget management and inventory control
• Excellent organizational and project management skills in a fast-paced environment
• Self-driven with high energy; travel up to 50% of the time

Benefits

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Summer hours