Associate Manager, Global Brand Marketing

New York City, NY (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own seasonal cross regional marketing alignment and activation, steering global strategy while adapting for local markets across EMEA, LATAM, and Mexico.

  • Global Strategy & Alignment: shape the seasonal plan and ensure global brand consistency while supporting local needs.
  • Regional Execution: map and synchronize regional calendars for EMEA, LATAM, and Mexico with marketing teams.
  • Activation & Packaging: oversee customer activation, packaging, GWP, and retail activation with cross-functional partners.

Job Description

Responsibilities

  • Support Director and Senior Manager with Seasonal Global Marketing Strategy
  • Help ensure that all cross functional teams are working together to creative a cohesive presentation and plan for the season
  • Help Lead Regional Support Calendars for all EMEA Franchise Markets, LATAM and Mexico
  • Partner with each regional marketing team to map out their seasonal plans.
  • Guide plans and help foster global alignment whilst supporting localized needs.
  • Collaborate and work cross functionally with PR, Social, Creative, Media, and VIP/Influencer to evaluate regional plans and execute global strategy effectively
  • Work closely with the EMEA Franchise Senior Manager to ensure business needs are being met across the region
  • Oversee Global Customer Activation Process with the Coordinator
  • Partner with key cross functional teams (Creative & Visual Merchandising) to strategize seasonal retail activation approach.
  • Create scalable activation options that support the seasonal brand strategy.

Requirements

  • Bachelor’s Degree required
  • 2-3+ years Marketing experience
  • Global experience (ideal but not a requirement)
  • Ability to lead and influence cross-functional teams
  • Management skills required
  • Skilled in speaking in front of large groups
  • Ability to organize, prioritize, and multitask effectively
  • Thrive in a fast paced on-time deliverable environment
  • Creative and proactive communication skills
  • Motivated, enthusiastic, and results oriented

Preferred

Benefits

  • Generous Holiday Schedule and Vacation Days
  • Summer Fridays
  • Internal mobility across Capri Brands (Michael Kors, Jimmy Choo)
  • Michael Kors, Jimmy Choo Discount
  • Exclusive Employee Sales
  • Fav 5 Cards (MK Discount for friends and family)
  • 401k Match
  • Paid Parental Leave
  • Thrive Wellness Program
  • Commuter Benefits
  • Gym Discounts
Michael Kors logo

Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels. These products include accessories, footwear, watches, jewelry, women’s and men’s ready-to-wear, eyewear and a full line of fragrance products.Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Los Angeles, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro. The company prides itself on hiring and retaining diverse talent and providing an inclusive work environment for all, while celebrating global events and cultures that reflect the diversity, experiences and perspectives of people around the world.Behind this burgeoning empire stands a singular designer with an innate sense of glamour and an unfailing eye for timeless chic. Michael Kors has won numerous accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. Wholly dedicated to a vision of style that is as sophisticated as it is indulgent, as iconic as it is modern, he has created an enduring luxury lifestyle empire with a global reach.

Founded in 1981
New York, New York, USA
8.6K employees (816 in marketing)

Traffic Signals

Monthly Visitors
10.2M
Monthly Google Ads Budget
$165K
Traffic Source Mix
Search
32.6%
Direct
55.2%
Referral
5.2%
Social
4%
Paid
2.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
411 (5% of company)
Median Career Experience
10 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
4

Recent News