Associate Manager, Global Brand Development & Product Strategy

Boston, MA (On-site)

$74K/yr – $111K/yrMid Level3+ years exp

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global product strategy and portfolio decisions from concept to launch, with cross-functional collaboration and data-informed insights across regions.

  • Must-have: 3+ years in brand, product, strategy, or consumer goods
  • Standout: Cross-functional partnership and use of AI-powered tools for analysis

Job Description

Responsibilities

  • Support the development of global product strategies and line plans, from early concept through launch.
  • Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
  • Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
  • Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
  • Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
  • Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
  • Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
  • Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
  • Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
  • Keep teams aligned through clear, consistent communication of priorities, progress, and decisions

Requirements

  • 3 years of experience in brand, product, strategy, consumer goods, or a related field.
  • Bachelor’s degree in Marketing, Business, Strategy, or a related discipline (MBA a plus).
  • Experience with product development processes, line planning, forecasting, sales collaboration
  • Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.
  • Strong organizational and project management skills; comfortable juggling multiple workstreams.
  • A strong interest in product development, consumer behavior, and portfolio strategy.
  • Clear, confident communicator who can influence cross-functional partners.
  • Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
  • Proficiency in Microsoft PowerPoint and Excel.
  • Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development

Preferred

    Benefits

    • Health & Wellness: Medical, Dental, and Vision Insurance
    • Time Off to Recharge: Paid Vacation & Holidays
    • Financial Well-being: Generous 401(k) Match
    • Life & Family Support: Paid Parental Leave
    • Giving Back: Volunteer & Employee Giving Programs
    • Level Up Your Skills: Tuition Reimbursement
    • Exclusive Perks: Product Discounts & More

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1