Responsibilities

• Provide regular performance reporting for the business. Communicate key learnings to business leaders and build on current methodology to guide future analysis and planning.
• Partner with stakeholders to understand business questions, use SQL/Python to retrieve and analyze data, present insights, and recommend opportunities that will contribute to the success of ecommerce and consumer campaigns and initiatives.
• Support ad hoc projects from stakeholders across product management, marketing, merchandising, and the UX/UI teams.
• Create and maintain business-facing dashboards designed to enable analytics for the broader business.
• Drive vision and contribute to analytics roadmap and digital data capabilities.
• Coordinate updates to data flows with product management teams to ensure consistency of tracking and measurement methodologies across Mattel business units.
• Partner with the Data and Product Management teams on strategies to improve consumer analytics capabilities.
• Support initiatives related to advanced analytics, UI/UX personalization, and A/B testing.
• Serve as an internal subject matter expert for web analytics and ecommerce data, including, but not limited to, training and consultation on cross-organization projects as needed.
• Establish and maintain strong relationships with key business stakeholders as a trusted source for analytics and business insights.

Requirements

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Bachelor’s in Marketing, Statistics, Computer Science, Economics, Mathematics, Engineering, Finance, or related field.
• 5 years of experience working in ecommerce or a related field.
• Proficiency in SQL/BigQuery or similar environment, Advanced SQL and Python or R preferred.
• Familiarity with Google Analytics and data visualization tools (Data Studio or Tableau).
• Understanding of and experience with foundational ecommerce customer analytics concepts like predictive analytics and RFM Scoring.
• Excellent communication and presentation skills. Ability to clearly and effectively communicate both verbally and in written/presentation formats to functional and technical partners a must.