Responsibilities

• Execute and optimize weekly CRM campaigns across email and mobile channels, ensuring high-quality delivery across platforms and devices
• Partner with cross-functional stakeholders to align on campaign objectives, timelines, and requirements
• Manage workflows and timelines using project management tools to ensure on-time execution and clear communication
• Leverage A/B testing, segmentation, and personalization strategies to improve campaign performance and customer engagement
• Analyze campaign performance, generate insights, and provide actionable recommendations for optimization
• Maintain quality assurance standards across campaign builds, including testing, troubleshooting, and asset updates within CRM platforms

Requirements

• 2+ years of experience in CRM, lifecycle marketing, or related fields; entertainment or direct-to-consumer experience preferred
• Hands-on experience with CRM platforms such as Sailthru, Salesforce Marketing Cloud, or Iterable
• Strong understanding of segmentation, A/B testing, behavioral targeting, and lifecycle journey mapping
• Experience working with analytics tools (e.g., Tableau, Looker, Adobe Analytics) and translating data into actionable insights
• Working knowledge of HTML/CSS and Adobe Creative Cloud tools (e.g., Photoshop) for email editing and QA
• Ability to manage multiple campaigns and priorities in a fast-paced environment using tools such as Asana or similar

Benefits

• Access to competitive benefits , professional development opportunities, and tools to support your growth
• Hybrid work model in Los Angeles with opportunities for in-person collaboration and team connection