Responsibilities

• Content Strategy & Launch Storytelling: Own content strategy across launches, promotions, and evergreen moments, translating marketing plans into clear site and SEO content execution. Ensure consistent, compelling storytelling across all DTC touchpoints.
• Creative Briefing & Asset Planning: Develop clear, actionable briefs and define asset requirements for all site content, including PDPs, landing pages, and campaigns. Partner with Creative to ensure assets are delivered on time and aligned with business objectives.
• Content Operations & Workflow Management: Own content workflows across tools (e.g., Asana), ensuring visibility into timelines, deliverables, and priorities. Maintain centralized documentation, including briefs, trackers, and calendars, to support scalable execution.
• SEO & Emerging Search Optimization: Own SEO content strategy across PDPs, landing pages, blogs, and FAQs, partnering with agency to guide execution and performance. Optimize for emerging search surfaces, including AI-driven results, to improve visibility and traffic.
• AI & Scalable Content Production: Partner with internal teams and external vendors (e.g., Tolstoy, HUE) to develop scalable, AI-driven content workflows. Define scope and output requirements to efficiently scale content production across channels.
• Performance & Reporting: Track and analyze SEO and content performance, translating data into actionable insights and optimizations. Support ongoing reporting on organic growth, content impact, and emerging trends.
• Cross-Functional Alignment: Partner closely with Creative, CRM, Ecommerce, and Marketing teams across multiple brands to ensure alignment on content strategy and execution. Maintain a cohesive approach while preserving each brand’s distinct voice, positioning, and business priorities.
• Key Stakeholders: Work closely with the creative, marketing, and ecommerce teams to ensure alignment on content strategy and execution. Coordinate with the merchandising team to ensure that content supports key product and commercial initiatives.

Requirements

• Content Creation Skills: Strong writing skills with the ability to craft content that balances SEO objectives with compelling storytelling. Experience writing for ecommerce or beauty brands preferred.
• SEO & Emerging Search Knowledge: Proven experience implementing SEO strategies and optimizing content for search. Familiarity with technical SEO tools (Google Search Console, SEMrush, etc.) and interest in emerging search trends, including AI-driven and LLM-based discovery.
• Content Strategy & Briefing: Experience developing content briefs and collaborating with creative and production teams. Strong organizational skills to manage shot lists, asset requirements, and content timelines.
• AI Content Tools Proficiency: Familiarity with AI tools (e.g., ChatGPT, Jasper) to support scalable content creation. Ability to balance automation with quality, brand voice, and performance.
• Data-Driven & Analytical: Strong analytical skills with the ability to track performance, evaluate SEO impact, and identify optimization opportunities. Experience with Google Analytics, GSC, and reporting tools.
• Cross-Functional Collaboration: Ability to work effectively across Creative, CRM, Marketing, and Ecommerce teams.

Preferred

• Experience in the beauty or fashion industry.
• Familiarity with Shopify
• Experience working with SEO agencies or external content partners

Benefits

• Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.