Responsibilities

• Own community marketing strategy and execution for one of Prime’s regions, developing community-specific and region-specific strategies rooted in portfolio-wide principles set by the VP and Director
• Analyze leasing trends, conversion data, unit availability, and market conditions to develop strategies that improve occupancy, grow rents, and meet or exceed budget targets
• Conduct in-depth pricing analysis including floor plan and unit-level evaluation, comp analysis, and market benchmarking; contribute to weekly pricing for 550+ floor plans across the portfolio
• Identify pricing outliers and underperforming communities; develop and execute tactical plans to address occupancy and revenue gaps
• Own ILS strategy and optimization for the SoCal region, monthly portfolio analysis, identification of underperformers, and execution of optimization tactics; support portfolio-wide ILS and digital tasks as needed
• Manage Google Ads and paid digital ad spend for assigned communities
• Conduct regular audits of web copy, Google Business Profiles, amenity descriptions (property, floor plan, and unit level), and ILS listings to ensure accuracy, brand alignment, and performance
• Submit creative requests to the Director and VP of Marketing for community-level assets; execute light edits within existing design templates for time-sensitive updates
• Manage regional vendor relationships for operations capital needs including signage, wayfinding, and community amenity vendors; support budget-efficient vendor selection and execution
• Conduct regular site visits throughout the Southern California region to assess community presentation, signage, and marketing execution
• Partner closely with onsite teams, regional managers, and asset management to align marketing with leasing goals, retention strategies, and asset-level priorities; provide ad hoc portfolio-wide marketing support as directed

Requirements

• 3 - 5 years of marketing experience with a strong analytical component; property management or real estate experience strongly preferred
• Demonstrated experience with ILS platforms (Apartments.com, Zillow, or equivalent) and Google Ads campaign management
• Strong analytical skills with demonstrated experience in pricing analysis, competitive research, and data-driven decision-making
• Excellent written and verbal communication skills; ability to build effective partnerships across all levels of the organization
• Willingness and ability to conduct regular site visits throughout the Southern California region
• Genuine alignment with Prime's PRIME values: Passion, Responsibility, Inclusion, Mindfulness, and Excellence
• Highly collaborative and resourceful; holds work to a high standard, leans on teammates for a second set of eyes, asks for help when needed, and is thoughtful about the secondary impacts of decisions
• Demonstrated experience with CRM tools

Preferred

• Demonstrated experience using Knock or equivalent
• Ability to execute light creative edits within existing design templates; Adobe Creative Suite or Canva experience a plus
• Experience supporting marketing strategy/execution for a large multi-community portfolio

Benefits

• Comprehensive medical, dental, and vision coverage, including a zero-cost medical plan option.
• PTO plus company-wide holidays, 2 floating holidays, a day off for your birthday, and a day to give back through volunteering.
• Paid Parental Leave. Because the most important things in life shouldn't have to compete with work.
• 401(k) retirement plan including a Roth option and a company matching contribution for eligible participants to help you build long-term financial security.
• Tuition reimbursement to support your continuous learning and career development.
• Team members receive exclusive housing discounts at Prime-managed properties, because we believe the people who build great communities should get to be part of them.