Responsibilities

• National Marketing Program and Asset Development for Hornitos & Classic brandsacross all channels of trade in the US Market. This is inclusive of the following: Promotional Programming (i.e. Sweepstakes), POS, Value-Added Packs, Print-on-Demand Templates, Experiential/Sampling Footprints & Activation Guides, Event Templates and eCommerce Digital assets.
• Own Merchandising and Display Standards for key programs.
• Develop and deploy Program Selling Tools (i.e. Program Sell Sheets) to aid in key customer sell-in by our commercial sales team.
• Develop and own content for US Brand Toolkits to aid in communicating our brand experience plans to our commercial sales teams, distributor partners and customers.
• Ensure linkage of Marketing plans to Commercial Sales programs (Big Bets, Focus Calendar, KPI Program, National Incentive parameters).
• Manage multiple agencies and vendor partners to develop and execute programs and assets

Requirements

• 4-5 years of experience in Marketing or Field Marketing, preferably with Brand, Regional and Commercial Sales connectivity
• Bachelor's degree in Business Management or Marketing (Masters preferred); MBA preferred
• Industry experience in Consumer Brand Experience or AlcBev is strongly preferred
• Proven track record of:
• Agency management
• Ability to develop marketing programs and assets
• Ability to work cross functionally and manage through others, including managing up
• Strong deadline management skills - meeting or delivering ahead of schedule
• Strategic thinking - able to confidently articulate ideas and present out of the box thinking to large groups
• Budget management
• Attention to detail

Preferred

• MBA preferred
• Masters preferred

Benefits

• annual bonus, 401K match, profit sharing, and medical and wellness benefits.