Responsibilities

• Supervise and coach Marketing Specialists, assign workload, and support the development of professional skills and competencies.
• Translate institutional priorities into actionable marketing strategies and integrated campaigns that support student recruitment and engagement.
• Coordinate with creative, digital, and media teams to ensure campaigns are delivered on time and meet brand standards.
• Manage campaign budgets, vendor contracts, and resource allocation to ensure fiscal responsibility and impact.
• Serve as the primary contact for campus leadership, ensuring marketing strategies are aligned with institutional objectives.
• Provide reporting and insights on campaign outcomes, including return on investment and recommendations for improvement.

Requirements

• Five to seven years of progressively responsible marketing experience, including supervisory responsibilities.
• Demonstrated leadership in campaign strategy, budget management, and staff development.

Preferred

• Master’s degree in Marketing, Communications, or related field.
• Experience leading complex, multi-channel campaigns in higher education or comparable settings.

Benefits

• full state benefits