Responsibilities

• Brand Strategy Development: Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.
• Performance Analysis: Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
• Marketing Campaigns: Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.
• Product Innovation/Renovation: Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
• Packaging Development: Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
• Consumer Engagement: Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.
• Budget Management: Managing the marketing budgets, track expenditures, and ensuring efficient allocation of resource.

Requirements

• From your EXPERTISE to ours
• Bachelor’s degree in marketing, business or related field; MBA a plus
• 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
• A consumer-centric thinker who understands the principles of marketing with a passion for marketing and brand building
• Strong analytical skills with the ability to synthesize into data-driven recommendations
• Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers
• Strong communication and presentation skills with the ability to drive persuasion and influence with leadership and both internal and external partners.
• A general manager mindset, with a natural curiosity and ability to operate with ambiguity.
• Desire to work in a small, entrepreneurial environment
• Ability to work under pressure and meet tight deadlines

Benefits

• At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
• We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one.
• We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement.
• Join us and grow your career.