Associate Manager, Brand Consulting

Raleigh, NC (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own portfolio wide insights and measurement workstreams, driving research, brand health, valuations, client reporting and KPI development across vertical teams.

  • Lead research, analytics and deck/report creation
  • Coordinate measurement plans and client-ready deliverables

Job Description

Responsibilities

  • Manage timely and regular upkeep of portfolio-wide documents (property and contract overviews, budgets, status trackers, meeting documents, notes, resource folders etc.)
  • Performs research and analysis of various demographics and insights to help inform portfolio-wide strategies and initiatives.
  • Manages syndicated research platforms (e.g. Global Web Index) to create fan profiles, support landscape analysis projects and other strategy-related projects.
  • Works closely with specific vertical teams to set objectives and KPIs and develop and execute program / campaign measurement plans.
  • Creates and executes brand health surveys while developing insights and implications based on client objectives.
  • Conducts property valuations including contract valuations, activation valuations, and earned media analysis.
  • Uses data and analytics to inform strategy, measurement plans, POVs, and partnership negotiations.
  • Monitors media trends and the changing sports, entertainment, and cultural landscape to keep client and internal teams well-informed and to maintain THE·TEAM’s position as the agency that makes data-based decisions and leads with insights.
  • Provides weekly updates to team by researching industry updates and news regarding relevant projects to the team and other members of the Marketing division.
  • Provides daily updates to the team on the status of ongoing portfolio projects and helps manage expectations and timelines for measurement.

Requirements

  • Minimum of a Bachelor's Degree
  • Two years of relevant experience with minimum one year of direct experience in insights driven work preferred.
  • Up-to-date knowledge of the sports and entertainment industry with a working knowledge of what’s happening across culture today and into tomorrow.
  • Must be proficient in Microsoft Suite, particularly with PowerPoint and Excel.
  • The ability to multi-task and self-manage to meet deadlines and handle multiple priorities.
  • Must be flexible and comfortable to assume multiple roles as needed by the team.
  • Possess exceptional communication skills, both orally and in writing.
  • Carries out responsibilities with minimal direction.
  • Maintains a familiarity with technology and consumer electronics specifically as it relates to the mobile device market and key players.
  • Possess an interest in the role of technology in today’s consumer sports and entertainment experience.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement Plan : 401k plan including contribution matching.
  • Healthcare : Medical, dental, vision, FSA/HSA, life and disability coverage options.
  • Ancillary : Critical illness, identity protection, pet insurance, 529 plans and more
  • Commuter Benefits : Access support for travel and commuting needs, where available
Wasserman Media Group LLC logo

Wasserman Media Group LLC

Wasserman is a sports and entertainment marketing company with services in Media Rights, Sponsorships, Brand Consulting, Athlete Management, Digital, Creative and Multicultural Marketing.

Founded in 2002
Los Angeles, California, USA

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