Responsibilities

• Own global brand communications across Mattel’s Vehicles, Action Figures, and Building Sets including Hot Wheels, Matchbox, Thomas & Friends, Mattel Brick Shop, MEGA, and licensed lines.
• Lead cross-functional collaboration with marketing, design, development, legal, agencies, and global teams to deliver best-in-class communications programs at scale.
• Draft and oversee high-quality press materials for tentpole campaigns, product launches, and seasonal programs.
• Lead external media relations and manage events and media activations across multiple outlets and trade events.
• Vet influencer and social amplification strategies to assess risk and extend campaign reach.
• Monitor, analyze, and report on campaign performance and translate insights into actionable recommendations.
• Ensure communications efforts align with Mattel’s brands and business priorities to drive growth and visibility.

Requirements

• 5+ years of relevant experience in public relations/communications, with strong media relations, creative development, or project management.
• Ability to manage multiple projects in a fast-paced environment, adapt to shifting priorities, and maintain attention to detail.
• Strong interpersonal skills and a cooperative attitude across internal teams and external partners.
• Proven track record owning and leading communications campaigns end-to-end with accountable results.
• Interest in the evolving cultural landscape and creative brand-building.
• Demonstrated ability to drive measurable outcomes including earned media impact and successful launches.
• Strong decision-making skills and the ability to work independently within defined scope while contributing to broader strategy.
• Experience leading cross-functional workstreams and managing internal and external stakeholders and agencies.
• Strong media relations across traditional and non-traditional channels.
• Highly organized with the ability to manage multiple priorities while driving work forward.
• Based in Los Angeles or able to work closely with cross-functional partners and media in a fast-paced environment.

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