Associate Manager, Advertising

Bingham Farms, MI (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive advertising and SEO for retail accounts with data-driven analysis to maximize ROI and coordinate cross-functional marketing activities.

  • Own end-to-end online advertising across PPC, SEM, social, and display for multiple retail accounts.
  • Must-have: Experience planning and evaluating paid media with data-driven analysis.
  • Standout: Cross-functional coordination to measure and improve ROI across channels.

Job Description

Responsibilities

  • Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing, social media marketing, and display advertising, leveraging creativity and analytics.
  • Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
  • Perform periodic SEO research and analysis.
  • Coordinate execution of the social community and affiliate relationship strategy.
  • Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
  • Report financial performance for advertising & promotional activities by account.

Requirements

  • Bachelor’s degree in a business, marketing or eCommerce field.
  • Minimum 1+ years’ work experience in a related field.
  • Familiarity with Adobe Photoshop and other Creative Cloud tools.
  • Ability to communicate professionally and effectively both internally and externally.
  • Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
  • Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
  • Proficient in MS Office Suite (Excel and PowerPoint experience required).

Preferred

  • Google Ads / Meta Ads (campaign ownership)
  • Amazon Ads or retail media (big plus for eCommerce)
  • Advanced Excel or analytics (SQL, dashboards)

Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with company match
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Paid parental leave
Central Garden & Pet logo

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980
Walnut Creek, California, USA
1.9K employees (238 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
47.6K
Traffic Source Mix
Search
33.9%
Direct
56.4%
Referral
7%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
205 (11% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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