Responsibilities

• Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations
• Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)
• Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
• Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments
• Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
• Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Participate in team brainstorms to kick off plan and consideration set development
• Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams
• Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Requirements

• 1+ years previous digital media experience
• Basic knowledge of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Experience with third party ad servers
• Familiarity with biddable channels and partner direct

Preferred

• 1+ years previous digital media experience
• Basic knowledge of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Experience with third party ad servers
• Familiarity with biddable channels and partner direct
• A strong writer and presenter
• A left and right brain thinker – a data-powered strategist
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays and unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement