Responsibilities

• Support go-to-market launches for new product launches & card-specific campaigns - coordinating creative, landing pages, and channel activation.
• Lead channel experimentation efforts, including test design and execution, to improve conversion rates across card application and platform signup funnels.
• Manage the compliance review process for new marketing materials — shepherding creative through legal, compliance, and partner approvals to ensure all assets meet regulatory requirements before launch.
• Analyze campaign performance across marketing channels and identify opportunities to lower CAC and improve cardholder quality metrics.
• Collaborate with the design team to develop creative strategies for card acquisition campaigns based on industry best practices and data-driven learnings.
• Oversee tracking and reporting for marketing channels in collaboration with marketing analytics, including card-specific KPIs such as application volume, approval rates, activation rates, and spend per card.
• Stay ahead of market trends in both crypto and consumer fintech to continuously refine card positioning and marketing strategies.

Requirements

• 2–3 years of experience in growth marketing, preferably within crypto, fintech, or consumer finance.
• Strong communication skills with the ability to work effectively across teams including product, engineering, analytics, and external partners.
• Hands-on experience with digital marketing channels and a working understanding of how to test, measure, and scale them.
• Comfortable navigating compliance and legal review processes for marketing materials in a regulated environment.
• Creative thinker with the ability to develop and execute innovative marketing strategies across both crypto-native and mainstream consumer audiences.

Preferred

Benefits

• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant