Responsibilities

• Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
• Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
• Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
• Collaborate with product and BD teams to activate distribution partnerships
• Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
• Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
• Monitor funnel performance and surface insights that inform product and marketing decisions
• Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
• Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences