Responsibilities

• Support the planning and execution of field programs across key regions and segments — from initial brief through post-event follow-up.
• Own logistics for trade association events (booth and sponsorship deliverables, shipments, swag, print materials, lead capture setup, on-site schedules).
• Help coordinate regional trade shows, executive dinners, and customer meetups — including venue research, menus, AV needs, signage, and run-of-show.
• Partner with Sales, Customer Success, and Marketing to ensure the right accounts and attendees are invited, confirmed, and followed up with.
• Build and manage project plans and checklists for each program using our shared tools (e.g., Asana, Google Drive) so everyone knows what’s happening and when.
• Coordinate with vendors (venues, caterers, A/V, print, swag, shipping) and track deadlines, contracts, and invoices.
• Own on-site execution alongside the Sr. Director of Field Marketing & Corporate Events: booth setup, registration, signage placement, demos/materials, and “last-mile” details.
• Capture what worked (and what didn’t) after each event and help codify best practices into repeatable playbooks.
• Provide execution support for hosted events like customer summits, VIP experiences, and partner activations — including registration workflows, communications, badges, gifting, and space layout.
• Coordinate speaker and internal stakeholder logistics (travel details, briefing docs, schedules, session timing).
• Work with the content and design team to ensure event assets (slides, landing pages, signage, one-pagers) are created and delivered on time.
• Ensure clean lead capture and handoff to Sales (scanners, forms, lists), working closely with Marketing Ops and RevOps.
• Track basic program performance (registrations, attendance, meetings set, lead quality) and help tie events back to pipeline and revenue.
• Use AI tools (including Glean) to speed up research, brief creation, outreach lists, and recap docs , in line with how the marketing team operates.