Responsibilities

• Development and execution of NMSC customer engagement and non-personal channel strategy
• Lead for development of the NMSC non-personal promotion strategy, tactical plans and outputs, data triggers, and budgets
• Responsible for creating downstream field-based materials and selected original field-based pieces as identified and needed
• Media Vendor and 3rd Party Vendor Management including digital and/or non-personal communications (e-blasts, Rep Triggered emails, CRM, banner ads, etc)
• Non-personal and field team integration planning, as well as point for field communications
• Coordination with other indication teams for Brand level personal/non-personal and customer engagement strategy, planning, and execution
• Marketing operations for the team including Veeva CRM platform management, print and digital inventory management, and meeting management
• Partner and collaborate with Sales Training to ensure adequate communication and training for the field team on key initiatives
• Work with agency for label updates/new indication launches for HCP promotional materials including website
• Optimization of the current metrics and measurement plan in conjunction with the analytics and customer insights team

Requirements

• Bachelor's degree required; MBA preferred
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field
• 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas
• Strong project and process skills with attention to detail
• Must be proactive and able to prioritize and operate in fast paced environment
• Experience with media planning and creation, developing digital customer engagement and digital engagement plans preferred
• Good problem-solving ability with strong interpersonal skills both internally and externally
• Ability to develop strong scientific acumen
• Must be willing to travel approximately 25% and willing to travel on weekends to conferences and meetings, as needed
• Presentation skills and the ability to listen and communicate to a wide variety of scientific and commercially oriented individuals

Benefits

• Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.