Associate Director, US Pharma Payer Marketing

Rahway, NJ (Unknown)

$142K/yr – $224K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the US payer strategy and cross-functional input for market access and launch readiness, prioritizing payer segmentation, value evidence, and close collaboration with Brand Marketing, Finance, and compliance teams.

  • Market Access ownership: shape payer segmentation and promotional tactics in the US
  • Evidence & cross-functional alignment: build value evidence with Outcomes Research / V&I
  • Forecasting & collaboration: coordinate segment forecasts with Brand Marketing and Finance

Job Description

Responsibilities

  • Leverage market and customer insights to shape market access strategies
  • Develop payer customer segment strategies and promotional campaigns
  • Identify opportunities and support appropriate pull-through activities and payer related solutions for field sales and account management teams. Monitor payer feedback and market dynamics to inform tactical adjustments to strategy
  • Provide US payer input into Brand Marketing, Global Market Access Teams, new product planning, Integrated Account Management, Legal, Compliance, and Finance
  • Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
  • Support US Finance in development of segment level forecasts in support of brand forecast

Requirements

  • Bachelor’s degree required
  • Minimum of 6 years combined payer marketing, pricing/market access strategy, marketing/sales leadership, or account management, in the pharmaceutical or biotech industry; OR minimum of 8 years of experience in consulting in the healthcare industry with direct payer marketing and pricing strategy experience for supporting a product launch
  • Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
  • Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
  • Deep understanding and experience with both pharmacy and medical benefit dynamics, channel and distribution strategies
  • Strong knowledge of marketing principles and activating market research insights
  • Ability to translate market trends and customer needs into customer resources or tactics
  • Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
  • Demonstrated strategic thinking, problem solving, analytical critical thinking
  • Excellent leadership and communication skills
  • Demonstrated success in establishing, developing and maintaining business relationships
  • Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines

Preferred

  • Experience developing market access, pricing/contracting and distribution strategies for pipeline products and demonstrated payer marketing experience for a biopharma company
  • Demonstrated experience launching a product
  • Demonstrated experience navigating promotional review committees or processes
  • Biopharma payer marketing experience OR Consulting/Stakeholder Management experience in cross-functional capacity OR previous experience within a managed care organization
  • Medical benefit and pharmacy benefit experience a plus, including experience in distribution and channel dynamics

Benefits

Merck logo

Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

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683.2K
Traffic Source Mix
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40.8%
Referral
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Social
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Paid
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Headcount Trend

Current headcount: ~44.5K

Marketing Team

Marketing Team Size
1,820 (4% of company)
Median Career Experience
18 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
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