Associate Director, US Oncology Marketing, Patient Experience Strategy Lead, Intismeran Autogene

North Wales, PA (Hybrid)

$157K/yr – $247K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own PSP strategy and end-to-end patient journey optimization with data-driven dashboards, across access, data, CX and innovation to remove barriers and drive adherence.

  • Strategic ownership: PSP design, measurement framework, and cross-functional launch planning.
  • Experience and barriers: translate insights into actions that improve patient activation, initiation and completion.
  • Budget and governance: manage agencies, vendors, and budget while coordinating with AOR and partnerships.

Job Description

  • Patient Support Strategy: Define and shape PSP strategies tailored to the unique needs for individualized therapies, translating insights into actionable solutions for the patient journey.
  • Strategic Collaboration: Partner across our company Access Program, Data Strategy, Customer Experience & Innovation teams to ensure PSP design optimizes integration opportunities across teams, and maps data accessibility across platform so that patient and operational barriers are mitigated.
  • PSP Performance Measurement Framework: Establish and oversee PSP measurement frameworks and dashboards that enable data driven decision making and continuous patient journey optimization.
  • Patient Support Program Delivery: Lead PSP launch planning, process mapping, and cross-functional coordination to ensure seamless go-to-market implementations and continuous improvement post-launch
  • Patient Experience Optimization: Develop a comprehensive overview of the end-to-end intismeran treatment experience, and use patient, operational, and market insights to identify barriers and drive continuous improvement to the journey.
  • Patient Support Innovation: Identify emerging analytical capabilities to enhance PSP and future-state design for intismeran
  • Treatment Completion Strategy: Define support strategies that help patients successfully progress through key milestones in the intismeran treatment journey, including coordination at critical handoffs, mitigation of logistical barriers, and support for timely treatment initiation and completion.
  • Oversee Budget: Manage budget and spend across agencies, and campaign development and execution while managing key AOR and vendor relationships
  • Insights Orchestration: Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers and generating actionable recommendations for improvement.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~44.5K

Marketing Team

Marketing Team Size
1,820 (4% of company)
Median Career Experience
18 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
38

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