Associate Director, US Oncology Marketing — Metastatic Lung Cancer HCP Strategy

North Wales, PA (Hybrid)

$157K/yr – $247K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own the HCP lung strategy and end-to-end promotion for metastatic NSCLC with cross-functional leadership and measurable ROI.

  • Own and refine the HCP lung strategy across segments to drive portfolio performance.
  • Must-have: 5+ years in pharma/biotech with 3+ years in brand marketing.
  • Strong cross-functional leadership and data-driven execution across marketing, analytics, and market access.

Job Description

Responsibilities

  • Own and refine the HCP lung strategy across customer segments to maximize commercial performance of the lung portfolio and align field and non-field tactics with business priorities.
  • Translate customer segmentation insights into targeted personal and non-personal promotional plans that positively impact the business.
  • Lead cross-functional workstreams to monitor business performance, diagnose growth opportunities, and execute data-driven plans in partnership with digital analytics, competitive intelligence, and market research.
  • Serve as a decisive project lead: define clear goals and success metrics, prioritize initiatives, manage complex timelines and resources, proactively identify and mitigate risks, and escalate issues to preserve momentum and deliverables.
  • Direct the end-to-end development and execution of HCP promotional materials — including digital channels and omnichannel tactics — ensuring scientific accuracy, regulatory compliance, and commercial effectiveness.
  • Establish and report on clear KPIs to measure promotional effectiveness, market share movement, and commercial ROI; iterate plans based on results and changing market dynamics.
  • Manage and hold agency partners accountable for timely delivery, creative excellence, budget discipline, and measurable impact.
  • Collaborate closely with market access team to identify payer trends, translating those insights into tactical adjustments and strategic recommendations for the metastatic NSCLC business.
  • Partner with Global Marketing, DHH, Finance, Forecasting and other stakeholders to monitor the evolving treatment landscape, inform scenario planning, and support counter-competitive strategy development when appropriate.

Requirements

  • B achelor's degree
  • Minimum of 5 years of pharmaceutical/ biotech experience.
  • Minimum of 3 years of brand marketing experience.
  • Proven self-starter with a hands-on, results-driven approach: proactively identifies opportunities, removes barriers, and delivers outcomes with minimal supervision.
  • High emotional intelligence and collaborative leadership: adept at leading cross-functional teams, mentoring colleagues, and adapting style—knowing when to lead, coach, or support to maximize team performance.
  • Strong program and project management capability: track record of managing multiple concurrent initiatives, setting priorities, meeting deadlines, and consistently delivering high-quality results on time and within scope.
  • Strategic thinker with operational discipline: translates long-term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.
  • Comfortable operating in high-visibility environments: performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilience.
  • Exceptional communicator and active listener: persuasive presenter with polished written and verbal communication skills tailored to diverse audiences, from field teams to senior leadership.
  • Rapid learner with the ability to simplify complexity: quickly assimilates technical or scientific information and distills it into clear, actionable messages.
  • Strong analytical orientation: uses data and market insights to drive decisions; demonstrated success competing in high-intensity pharmaceutical/biotech markets.
  • Influential collaborator and negotiator: builds strong internal and external relationships, navigates stakeholder dynamics, and secures alignment and commitment across functions.
  • Travel Requirements: 10%

Preferred

  • Advanced degree (Masters Business Administration/MBA)
  • Previous experience as an HCP marketing lead or scientific strategy lead or Product Owner.
  • Oncology experience.
  • US Market experience in Marketing/Commercial roles.
  • Developing brand strategy and implementation.
  • Agile frameworks expertise.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits
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At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

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