Associate Director, US Marketing, IgAN

Boston, MA (On-site)

$151K/yr – $227K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own HCP and field-marketing execution with cross-functional collaboration to deliver impact across tactics, materials, and congress assets that advance brand objectives and measurable ROI.

  • HCP tactics and omnichannel plans that align with brand goals and drive field performance
  • Cross-functional collaboration with Sales, Medical, Omnichannel, and Compliance to ensure compliant, high-impact campaigns
  • Congress and professional society strategy and assets to energize stakeholder engagement

Job Description

Own HCP-driven field marketing and congress strategy, aligning cross-functional teams to deliver impactful tactics, materials, and campaigns that drive brand objectives and measurable ROI.

  • Develop HCP tactics, messaging, and omnichannel plans aligned to brand objectives
  • Partner with Sales to apply best practices and emerging trends to strengthen HCP execution
  • Define, track, and optimize campaign KPIs and performance
  • Lead development of field-ready promotional materials across branded and disease education
  • Serve as the primary marketing point of contact for Field Sales; lead field communications and meeting support
  • Partner with Sales Training on onboarding, workshops, and meeting content
  • Develop peer-to-peer education (speaker programs, webinars, on-demand) with KOLs and TLL
  • Lead congress and professional society strategy and assets
  • Drive cross-functional execution with Sales, Medical, Omnichannel, Training, TLL, Business Ops, and review partners (PRC/Legal/Regulatory/Compliance)
  • Manage agency partners, timelines, budgets, and ROI
Alexion Pharmaceuticals, Inc. logo

Alexion Pharmaceuticals, Inc.

3.9 Glassdoor

Alexion, AstraZeneca Rare Disease is focused on pioneering new possibilities for the rare disease community. We are driven by a mission to change what it means to live with a rare disease. A leader in rare disease for more than three decades and today continues to build a diversified pipeline across disease areas with significant unmet need, using an array of innovative modalities. As part of AstraZeneca, Alexion is continually expanding its global geographic footprint to serve more rare disease patients around the world. It is headquartered in Boston, US. Alexion’s pioneering legacy in rare disease is rooted in being the first to translate the complex biology of the complement system into novel medicines. Alexion pushes boundaries to accelerate discovery of life-changing medicines. Headquartered in Boston, Massachusetts, Alexion has offices around the world and continues to expand its reach to benefit more people globally. GL/NP/0116GL/NP/0095 Community Guidelines: https://bit.ly/39x9gqy

Founded in 1992
New Boston, Massachusetts, USA
5K employees (240 in marketing)
72% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
59.2K
Traffic Source Mix
Search
50.7%
Direct
34%
Referral
8.7%
Social
5.4%
Paid
1%

Headcount Trend

Current headcount: ~5K

Marketing Team

Marketing Team Size
210 (4% of company)
Median Career Experience
15 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

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