Own the consumer marketing strategy for immunology with a focus on patient experience, health equity and cross-functional alignment, including a formal OPDP submission.

• Support Director Consumer PMO to drive a foundational consumer strategy, leveraging L3 marketing framework
• Collaborating with the market research, competitive intelligence, and analytics team to generate key insights that inform business decisions
• Partner with the agency on planning and executing our unbranded campaign(s)
• Partner with HCP and Scientific brand counterparts for One our company Marketing Experience (OMM) to ensure alignment to strategy with multi-disciplinary team
• Identify opportunities to optimize consumer experience and lead the experience journey development and execution
• Partner with stakeholders to understand SDOH (social determinants of health) and health equity needs and opportunities for appropriate patients
• Lead, develop and execute an OPDP submission for launch.
• Manage the consumer budget and planning process
• Support Director, Consumer PMO with the development of Patient Advocacy Group (PAG) engagement strategies
• Collaborate across Immunology CATs to ensure cohesion and holistic approach