Associate Director, U.S. Consumer Marketing – Patient Adherence Program Lead

Rahway, NJ (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive the consumer patient adherence strategy across omnichannel experiences, partnering with analytics and digital teams to define KPIs and dashboards, while orchestrating cross-functional execution to deliver scalable, compliant programs in a pharma setting.

  • Own strategy development and execution across CRM, digital, education, and support resources
  • Lead cross-functional delivery with internal and external partners and ensure compliant operations

Job Description

Responsibilities

  • Leading the consumer patient adherence strategy.
  • Developing omnichannel patient experiences, including CRM, digital, education, and support resources.
  • Partnering with analytics and digital teams to define KPIs, dashboards, and optimization opportunities.
  • Orchestrating cross-functional execution across internal and external partners.
  • Ensuring compliant, effective, and scalable program delivery.

Requirements

  • Master's Degree, MBA or MS.
  • 5+ years of U.S. pharma, biotech, healthcare marketing, patient services, patient experience, access, or digital engagement experience.
  • Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs.
  • Strong cross-functional leadership and stakeholder management skills.
  • Strong communication, project leadership, budget management, and agency/vendor management capabilities.
  • Adaptability
  • Agile Principles
  • Brand Marketing
  • Creativity
  • Customer Insights

Preferred

  • Specialty, rare disease, hub services, specialty pharmacy, or patient adherence experience preferred, but not required.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

Salaries

Posted range

$142K/yr – $224K/yr

Taken straight from the job posting.

See all Merck salaries

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