Associate Director, Tagging & Content Measurement Lead at BeOne Medicines | USA | $144K/yr – $194K/yr

BeOne Medicines

Associate Director, Tagging & Content Measurement Lead

USA (On-site)

$144K/yr – $194K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own tagging and taxonomy governance across content and campaign ecosystems, with core ownership of Veeva Vault content metadata and Claravine campaign tagging to enable measurement and attribution.

Drive standardized workflows for campaign setup including Campaign string and UTM generation.
Establish governance and automation to connect content metadata with downstream analytics and dashboards.

Job Description

Translate strategy into enterprise technology, tagging and taxonomy standards across content and campaign ecosystems including: Content metadata in Veeva Vault (PromoMats / Vault Medical) and Campaign and tactic tagging through Claravine; Analytics and reporting data structures
Establish clear principles for taxonomy design, metadata consistency, scalability, and governance in a regulated environment; Ensure tagging standards align with enterprise data strategy, compliance requirements, and omnichannel measurement objectives
Lead technical implementation and configuration of tagging capabilities across: Veeva Vault for content metadata and asset structuring; Claravine for UTM taxonomy, campaign tracking, and validation; Downstream analytics and data platforms; Enable standardized workflows for campaign setup including Campaign string and UTM generation; Creative ID management; Validation rules and automation; Partner with IT and data teams to integrate tagged data across systems, ensuring consistent data flow and interoperability
Establish and enable frameworks that connect content metadata and campaign tracking to performance measurement; Ensure tagging enables attribution and campaign performance tracking; Content usage analysis and reuse insights; Support integration of taxonomy and tagging into enterprise dashboards and reporting environments; Drive metadata completeness and accuracy to improve measurement reliability and insight generation
Develop and scale operational processes for tagging across internal teams and external agencies; Configure and maintain Claravine templates and taxonomy structures for consistent execution; Reduce manual effort and rework through system-driven validation and automation; Support rollout and adoption of taxonomy frameworks including future-state models; Maintain documentation, training materials, and enablement resources to support global adoption
Define and enforce governance models for taxonomy ownership, updates, and lifecycle management; Implement validation controls to ensure tagging accuracy, completeness, and compliance; Monitor data quality and resolve inconsistencies across systems and channels; Ensure tagging supports regulatory, medical, and data privacy requirements
Partner closely with: Enterprise Content Systems for platform enablement; Data and Analytics teams for measurement and reporting integration; Commercial, Medical, and Digital teams for execution requirements; Translate business measurement needs into scalable technical solutions and platform capabilities; Lead workshops, working sessions, and governance forums to align taxonomy evolution and adoption
Identify opportunities to enhance tagging automation, system integration, and analytics capabilities; Drive standardization of workflows to improve efficiency, data quality, and scalability; Leverage tagged data to inform content optimization, audience targeting, and performance improvement; Support advancement of content intelligence capabilities, including AI-driven measurement and insights
May have direct people management responsibilities, including hiring, performance management, and development of tagging, taxonomy, and data enablement resources; Provides strategic and operational leadership to platform teams, data and analytics partners, and cross-functional contributors supporting tagging and content measurement capabilities; Oversees vendor and system integrator resources supporting Claravine, Veeva, and downstream data integration and analytics enablement

Bachelor\'s degree or equivalent experience, including 8+ years of experience in marketing technology, data/analytics enablement, content operations, or enterprise platform management, preferably in biotech, pharma, or life sciences
Proven experience implementing and scaling tagging, taxonomy, or measurement frameworks in a global, regulated environment
Strong understanding of metadata governance, data quality management, and enterprise data standards
Hands-on experience with Veeva Vault and Claravine, including integration with downstream analytics platforms
Experience enabling end-to-end content measurement, including campaign tracking, attribution, and reporting
Demonstrated ability to lead platform strategy, technical implementation, and cross-system integration initiatives
Strong stakeholder management skills with the ability to translate business needs into scalable technical solutions
Highly analytical, detail-oriented, and comfortable operating in complex, matrixed organizations
Travel: Minimal to moderate travel required (estimated 5–15%), primarily for key planning sessions, vendor engagements, or major platform milestones

Familiarity with Omnichannel engagement platforms and non-personal promotion ecosystems
Data modeling, data pipelines, and content performance measurement frameworks

Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010

Cambridge, Massachusetts, USA

2.6K employees (125 in marketing)

beonemed.com

79% recommend to a friend

92% CEO approval