Associate Director, TAAG at Publicis Health Media | Philadelphia, PA | $75K/yr – $108K/yr

Publicis Health Media

Associate Director, TAAG

Philadelphia, PA (On-site)

$75K/yr – $108K/yrMid Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end to end ad technology and media operations leadership across strategy, activation, QA, and vendor partnerships.

Growth Infrastructure: Build and maintain the ad tech stack, trafficking, tagging, and verification to ensure campaign integrity.
Campaign Execution & Optimization: Lead activation across display, video, social, mobile, and programmatic channels with clear timelines and QA.
Team & Stakeholder Leadership: Mentor analysts and managers while aligning internal teams and clients on metrics, insights, and industry trends.

Job Description

Responsibilities

Lead strategic conversations with clients and internal teams on technology integrations, data management, and campaign optimization.
Oversee and be proficient within the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels.
Ensure seamless trafficking, tagging, and verification processes, including Floodlight tags, DMP integrations, and ad server configurations.
Troubleshoot technical issues and collaborate with vendors, media teams, and creative agencies. Stay ahead of the evolving ad tech landscape, identifying new opportunities and emerging technologies.
Manage and mentor a team of Analysts, Managers, and Senior Managers, fostering career growth and technical development – specific feedback, guidance, and encouragement.
Establish and implement best practices for campaign execution, QA, and data analysis.
Collaborate with internal stakeholders to enhance operational efficiency and ensure alignment with business goals.
Lead internal learning sessions and serve as a strategic advisor on media technology solutions.
Serve as the primary point of contact for clients on ad technology and media operations.
Build and maintain strong relationships with technology partners and external vendors.

Requirements

6+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
Bachelor’s degree in marketing, business, computer science, or a related field preferred.
Expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
Proven ability to lead and develop high-performing teams.
Strong problem-solving skills and ability to communicate complex technical concepts to non-technical audiences.
Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.
Advanced presentation skills for internal and external meetings.

Benefits

medical coverage
dental
vision
disability
401K
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com