Responsibilities

• Oversee media strategy and plan development and budget
• Evaluating, identifying and sizing media target based on client brief
• Responsible for developing and executing strategy for the functional area
• Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Presenting recommendations to account service and clients
• Maintaining strong relationship with key clients
• Following detailed instructions and using established procedures, completes work in a detailed and complete manner
• Performs under immediate supervision, using established procedures to accomplish assigned tasks
• Assists in more advanced functions as part of training and development
• Refers questions and problems to higher levels

Requirements

• Bachelor’s degree;
• 5+ years media planning experience including 3 years in a management capacity
• Offline and Online media experience
• Must have strong working knowledge of National and Local Media
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics, Competitive Tools: Pathmatics, MediaRadar
• Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Demonstrate ability to learn new proprietary software and processes quickly and proficiently
• Understanding of Activation/Negotiation team functions
• Understand the strengths and weaknesses of each media type
• Able to make independent decisions and identify priorities

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parantal and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off