Responsibilities

• Review client objectives and inputs to develop short and long-term integrated marketing and experience strategies.
• Define strategic solutions to complex and ambiguous client problems.
• Connect dots across multiple business intakes to suggest streamlining opportunities and assign the right type of comms support.
• Lead and manage strategy creation and implementation across multiple clients.
• Lead journey development, visualization and campaign rules for (and across) campaigns
• Lead development of strategies of client campaigns and projects, providing Creative, Data Intelligence, and Technology teams direction to ensure the marketing and experience programs are on strategy and on brand.
• Review concepts and test experiences throughout creative and development phases to provide additional input or recommendations on client and project strategy.
• Evaluate results of marketing programs and experience journeys to establish testing opportunities and optimize performance over time – defining and implementing test and learn programs.
• Develop and deliver strategic client presentations and create varying levels of versions (overviews, executive summaries and detailed tactical views).
• Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features.

Requirements

• 7+ years of experience in creating, leading, and selling through digital, direct and/or integrated marketing strategies and solutions.
• You have an advanced understanding of integrated marketing principles including digital, direct, brand and data-driven marketing.
• Hands-on experience using marketing technology platforms that manage digital advertising, CRM and customer communications is a requirement.
• You can assess and analyze client objectives to produce and recommend appropriate solutions, including marketing, experience, technology platform, and optimization components.
• You have experience using data to segment audiences and deliver personalized and targeted marketing and experiences.
• You can synthesize information from various sources to extract key insights and identify experience opportunities.
• You are highly resourceful, with strong research and analysis skills, and a working knowledge of marketing tools, KPIs and executional channels.
• You have first-rate conceptual, visual, and writing skills.
• You have superior oral communication and presentation skills.
• You have proven client management skills and service orientation.

Benefits

• Our Best-in-class Wellness And Benefits Offerings Include
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)