Associate Director, Strategy & Analytics at Influential | New York City, NY | $100K/yr – $120K/yr

Influential

Associate Director, Strategy & Analytics

New York City, NY (Remote)

$100K/yr – $120K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Lead the strategy and execution of creator/influencer partnerships, turning data into compelling narratives and scalable programs that drive authentic brand connections and measurable business impact.

Own influencer strategy and integrated campaigns that align objectives with audience insights and business outcomes.
Translate complex analytics into clear storytelling and actionable recommendations for creatives and partners.

Job Description

Responsibilities

8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
An understanding of creator/influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
Strong ability to translate data into compelling business stories and visual outputs
Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
Hands-on experience with platforms as it relates to:
- Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
- Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
- Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
A confident communicator who can distill complex insights and build trust.
Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

Requirements

8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
An understanding of creator/influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
Strong ability to translate data into compelling business stories and visual outputs
Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
Hands-on experience with platforms as it relates to:
- Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
- Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
- Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
A confident communicator who can distill complex insights and build trust.
Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.
Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.
You have Influencer/Creator Marketing, Strategy or Integrated Marketing experience, and are adept at bringing Insights and Data together in innovative ways.
You want to shape how the world’s most iconic and leading brands connect with culture and consumers through creator marketing. You want to play a key role in defining what influence looks like today, building programs that drive not just awareness, but authentic connection and brand advocacy.
You’re energized by fast-moving brands and thrive in the space where no two days are the same. You want to lead conversations with brands, work directly with creatives in shaping culture, and partner with teams to transform numbers into narratives.

Benefits

medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013

Las Vegas, Nevada, USA

483 employees (119 in marketing)

influential.co

28% recommend to a friend

43% CEO approval