Associate Director, Strategy & Activation at Kepler Group | Philadelphia, PA | $117K/yr – $130K/yr

Associate Director, Strategy & Activation

Philadelphia, PA (Remote)

$117K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel digital media strategy and leadership, driving integrated planning, client guidance, and performance optimization across Paid Search, Paid Social, Programmatic/Display, and Online Video, with a focus on translating data into strategic actions and scaling client impact.

Channel Strategy: Hold end-to-end ownership of multi-channel strategy, activation, optimization, budget allocation, and measurement for program performance.
Client Leadership & Insights: Translate campaign data and market signals into executive-ready narratives and strategic recommendations for clients and internal teams.
Team & Process Leadership: Lead and develop a 5-10 person team while driving operational improvements and identifying opportunities for testing, audience expansion, and channel growth.

Job Description

Responsibilities:

Channel Strategy: Serve as a senior strategic lead across digital performance channels including Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms
Integrated Planning: Lead integrated cross-channel media strategy and planning initiatives aligned to client business goals, KPIs, audience strategies, and competitive insights
Client Leadership: Act as a point of contact for assigned clients; build trusted client relationships, proactively guide strategic discussions, and confidently navigate complex business challenges
Campaign Oversight: Provide strategic oversight across campaign planning, activation, optimization, budget allocation, and measurement to drive strong business outcomes
Data-to-Insight: Translate campaign performance data and market insights into actionable recommendations, strategic narratives, and executive-level presentations for clients and internal stakeholders
Innovation & Growth: Identify opportunities for innovation, testing, audience expansion, and channel growth across client programs
Team Leadership: Manage a team of 5-10 Managers, Senior Analysts, and Analysts by providing strategic guidance, coaching, and development support
Operations & Scale: Drive operational excellence and contribute to process improvements, workflow efficiencies, and broader team initiatives
Strategic Growth: Support senior leadership in growing client relationships through strategic thinking, proactive recommendations, and identification of incremental opportunities

Requirements:

5-8+ years of experience in digital media strategy, cross-channel planning, activation, and performance marketing
Strong hands-on activation experience across Paid Search, Paid Social, Programmatic/Display, and digital media buying platforms
Demonstrated experience developing integrated media strategies across multiple performance marketing channels
Strong understanding of performance KPIs, attribution methodologies, audience targeting, measurement frameworks, and optimization strategies
Deep familiarity with platforms such as Google Ads, SA360, Meta Ads Manager, TikTok Ads, DV360, The Trade Desk, or similar media technologies preferred
Strong analytical skills with the ability to interpret large datasets and translate findings into strategic recommendations and business impact
Ability to think strategically while also maintaining a strong operational and executional understanding of digital media campaigns
Proven ability to build credibility with clients and confidently lead strategic conversations with senior stakeholders
Strong leadership and mentorship capabilities with experience guiding and developing junior team members
Excellent presentation, written, and verbal communication skills
Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture

Benefits: