Responsibilities

• Translate client needs and desires into strong, focused strategic imperatives that will guide cross-channel strategic direction.
• Stay abreast of travel industry trends and institutional dynamics as well as the larger cultural zeitgeist and be proactive in recommending key initiatives to pursue for relevant clients.
• Synthesize and distill information from various data sources to mine key insights, driving the development of key strategic foundation artifacts including project and creative briefs.
• Clearly and concisely communicate the common themes connecting current cultural and industry trends and seamlessly weave them with the aligning client and competitive brand values, resulting in a unique point-of-view to inspire cross-channel concepts.
• Evaluate and filter all creative development through a strategic lens to ensure alignment with strategic direction.
• Partner with Media and Social channel leads to map out seasonal plans and ensure coverage across priority audiences, messaging, imagery, and customer journey phases.
• Serve as the connective tissue between cross-channel teams to ensure alignment of tactical efforts to strategic “north star”, facilitating channel planning brainstorms and documenting ecosystem changes as they develop.
• Partners with cross-channel subject matter experts and Account Management leads to plan, facilitate, and execute ongoing client planning.
• Assist in developing insightful and informative internal documentation providing cross-channel resources with a peek into key industry and cultural trends to spur proactive planning for clients and strengthen most valued partner relationships.
• Work with department lead to establish Strategic Planning artifact templates and ensure that their purpose, content, and process are clearly understood across client teams.