Associate Director, Social Marketing & Strategy

New York City, NY (Hybrid)

$95K/yr – $138K/yrSenior Level7+ years expFull time

Posted 9 days ago

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Job Summary

Own the social strategy and execution across IATs, driving integrated campaigns from planning to optimization, while leading a cross-functional team and mentoring Social Strategists.

  • Lead social workstream and align campaigns with KPIs
  • Collaborate with Account, Creative, Paid Media, and Influencer teams
  • Manage and grow Social Strategists and Managers

Job Description

Responsibilities

  • Lead the social workstream within IATs, ensuring integrated campaigns translate into strong social executions
  • Develop and   optimize   social strategies aligned to campaign   objectives   and KPIs
  • Partner closely with other IATs, as well as internal Account, Creative, Paid Media, and Influencer teams to deliver cohesive work
  • Advocate for social best practices and push work forward with confidence and clarity
  • Act as an authoritative voice in meetings, comfortable operating “toe-to-toe” with stakeholders
  • Balance conviction with   diplomacy , and able to challenge thinking without being overly bullish
  • Apply strong strategic thinking grounded in human behavior, culture, and platform dynamics
  • Ensure your POV is heard while building trust and strong cross-functional partnerships
  • Brief creators and guide content development to deliver high-quality, insight-driven work
  • Use performance data and social analytics to inform optimization and creative direction

Requirements

  • 7–9+ years in social marketing
  • Prior experience working within Integrated Agency Teams (IATs)
  • Strong background in owned, earned, and organic social (required)
  • Experience translating brand and paid campaigns into social-first content

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
33

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