Associate Director, Social (Healthcare Client)

Chicago, IL (On-site)

$97K/yr – $140K/yrMid Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own and optimize paid search and social campaigns for assigned clients, including budget management, performance analysis, and ongoing skill development to drive client KPI outcomes.

  • Lead campaign development and budgeting
  • Report trends and insights to stakeholders

Job Description

Responsibilities

  • Lead the development and implementation of paid search and social campaigns (including budget management) for assigned clients, including branded and direct response campaigns
  • Leverage search and social best-practices across all campaigns
  • Ensure all paid search and social campaign billings are up to date and all finance queries are followed up in a timely manner
  • Analyze paid search and social campaign performance against client KPI's and report on trends and insights to key stakeholders
  • Develop skills by participating in ongoing training, workshops, etc.
  • Support in new business pitches and related work as necessary

Requirements

  • 5+ years of Paid Search & Social campaign management experience
  • Experience in applying search and social marketing to brand-building and direct response initiatives
  • Strong command of search and social platform research and reporting resources
  • Knowledge of syndicated research tools
  • Familiarity with third-party ad serving technologies
  • Technically strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Polished presentations skills are a must
  • Ability to work successfully with teams on multiple projects under tight deadlines

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
145