Associate Director, Social Creative

Nashville, TN (Remote)

$107K/yr – $146K/yrSenior Level6+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead a content team's TikTok-focused strategy and execution, collaborating across social strategists, clients, and leadership to drive innovative, trend-driven campaigns.

  • Mentor and guide content creators
  • Drive ideation and campaigns that can go viral

Job Description

Responsibilities

  • Lead and oversee a team of content creators, providing guidance, feedback, and mentorship.
  • Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
  • Conceptualize and execute creative content for various social media platforms, with a focus on TikTok and lo-fi content.
  • Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
  • Stay on top of internet trends, social media updates, and platform shifts.
  • Provide hands-on support in shooting, editing, and writing post-copy for content.
  • Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
  • Partner with capability leadership to educate and elevate our team’s work to various key departments on an ongoing basis.
  • Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
  • Occasionally support new business pitches.

Requirements

  • 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
  • Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms.
  • Proficiency in video editing software, including in-app editing tools and Premiere.
  • Nice to have: experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
  • Experience managing multiple projects simultaneously in a fast-paced environment.
  • A proven track record of creating content that resonates with audiences and reflects brand identities.
  • Strong leadership skills with a passion for nurturing talent and fostering a positive team culture.
  • A collaborative work ethic with the ability to provide strategic and creative input on all projects.
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

  • experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926
Paris, Ile de France, FR
34K employees (11,817 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~40.2K

Marketing Team

Marketing Team Size
8,687 (22% of company)
Median Career Experience
15 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
63

Funding

Total Funding
$1.4B
Last Raise
$1.4B
Post IPO Debt, 10 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $1.4B

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