Responsibilities

• Lead the development of integrated site direct and programmatic media strategies aligned to client business objectives and KPIs
• Serve as a senior point of contact for assigned accounts, guiding strategy, performance discussions, and channel recommendations
• Translate client goals into actionable, channel-specific approaches, ensuring alignment across planning, buying, and measurement
• Partner with Planning, Account Management, and Analytics teams to ensure programmatic and site direct efforts are fully integrated within broader media strategies
• Contribute to new business efforts and new account onboarding
• Own performance outcomes across assigned accounts, ensuring site direct and programmatic campaigns deliver against client KPIs and business objectives
• Lead performance strategy and optimization direction, guiding teams on prioritization, test design, and optimization approaches across channels including display, video, CTV, audio, and native
• Oversee campaign execution through Managers and Buyers, ensuring consistency, accuracy, and adherence to best practices
• Establish and administer performance standards, holding teams accountable to pacing, delivery, and financial accuracy across campaigns
• Provide senior-level guidance on complex campaign structures, measurement strategies, and optimization challenges, serving as a key escalation point for performance-related issues

Requirements

• Bachelor’s Degree and 6+ years of experience in omni-channel digital media planning and buying, including both site direct and programmatic channels
• Demonstrated leadership experience of at least 3+ years managing accounts and mentoring team members
• Must be comfortable with campaign management systems (CM360) and reporting tools (DOMO, Placer, etc.)
• Strong hands-on expertise with DSP platforms (The Trade Desk preferred) and skilled knowledge and practice with direct-IO media buying processes.
• Deep understanding of tracking methodologies, ad servers, attribution models, and measurement best practices
• Proven ability to present to clients and lead performance discussions with confidence and clarity
• Strong organizational skills with the ability to manage multiple clients, campaigns, and deadlines simultaneously

Preferred

• Experience in B2B, Healthcare, and/or QSR/Restaurant verticals is a plus
• Prisma experience a plus
• Experience with or exposure to AI tools and automation within digital media workflows a plus
• Travel up to 15–20% of time? (as a potential perk)
• AI and automation tools experience in media workflows is a plus

Benefits

• comprehensive medical, dental, and vision coverage
• FSA, HSA (with company contribution)
• Life & Disability insurance
• a 401(k) with company match
• paid time off that starts strong and grows with you
• paid holidays
• parential leave
• volunteer time
• birthday day off - because supporting your life outside of work matters just as much as the work you do here