Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.
• Build out cutting edge SEO services such as search as business intelligence and reputation management.
• Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
• Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity and challenges for staff, and maintaining positive morale.
• Identify opportunities to improve efficiencies and templatize/automate tactical work.
• Clearly define elements of SEO projects to set expectations of what is and is not in scope.
• Aid the director and VP in scoping both future projects and staffing.
• Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
• Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.

Requirements

• Substantial experience in digital marketing with an emphasis on SEO.
• Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
• Experience collaborating or working in Paid Search and Social.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.
• Demonstrated track record of moving client partnerships forward to generate results and new business opportunities.

Preferred

• Comprehension of site development from conception and wireframes to build and development.
• Solid understanding of HTML and dedication to white hat techniques.
• Highly analytical with the ability to internalize the importance of performance KPIs such as ROI.
• Familiarity with how both front end design and back-end servers can affect SEO performance.
• Reliability to develop agendas, set up conference calls, and present either in-person or by phone.
• Consistent organizational skills, attention to detail, and accuracy when working with numbers.

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.