Associate Director - SEO, GEO, and Content Performance at Merck | Rahway, NJ | $142K/yr – $224K/yr

Merck

Associate Director - SEO, GEO, and Content Performance

Rahway, NJ (Remote)

$142K/yr – $224K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Lead an enterprise SEO and GEO program with 7+ years of experience, tying content and technical readiness to AI-driven search visibility and enterprise priorities.

Own integrated SEO & GEO strategy across brands and markets to drive AI citations and discoverability.
Define content, taxonomy, and metadata standards with Content Hub, MarTech, and IT to ensure AI-friendly output.

Job Description

Responsibilities

Global SEO & GEO Strategy
Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities.
Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability.
Identify high-impact use cases across brands, markets, and customer segments.
Content & Experience Optimization
Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready.
Establish standards for AI-friendly content (clarity, structure, factual accuracy)
Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability.
AI Search (GEO) Enablement
Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs.
Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems.
Performance & Analytics
Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes).
Share performance insights with stakeholders on a regular basis.