Associate Director, Relevance Strategy at VaynerX | New York City, NY | $100K/yr – $128K/yr

Associate Director, Relevance Strategy

New York City, NY (On-site)

$100K/yr – $128K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

The other 99% submit and hope. You're about to do something different.

culture-driven insights story into brand impact by turning data into actionable client guidance.

Culture research: translate qualitative mining and quantitative synth into actionable client storytelling.
Strategic impact: turn insights into brand and marketing strategy across channels and buyer journeys.
Workshop and presentation leadership: brief creative teams, run ideation, and deliver persuasive client communications.

Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
Bring the consumer’s world to life through qualitative and cultural mining, plus insightful synthesis of quantitative research.
Demonstrate analytical and strategic skills to help solve client’s business problems.
Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform our clients’ businesses.
Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
Brief creative teams for ideation and help facilitate brainstorms and workshops.

5 - 7 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
Ability to use the proper tools necessary to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
Collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.