Responsibilities

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukunsa in CLL as well as current indications
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
• Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
• Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
• Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies