Associate Director, Programmatic

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the translation of data-driven strategy into audience-focused plans and lead cross-functional teams to activate cross-channel media, while building client relationships and elevating technical capability across DMPs, attribution, and programmatic tools.

  • Translate technical strategies into actionable audience recommendations and cross-channel media plans.
  • Lead collaboration with strategy, activation, and vendor partners to develop solid business cases and scalable client programs.
  • Manage and develop the technology team to deliver timely, budget-conscious programmatic activations.

Job Description

Responsibilities
  • Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
  • Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Evaluate and select strategic solutions on behalf of select clients such as DMP’s, Attribution and TMS tools
  • Build, maintain and grow client relationships and client business
  • Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
  • Build and maintain relationships with data and technology vendors and internal agency counterparts
  • Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
  • Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
  • Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
  • Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are completed in a timely manner

Requirements

  • 5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
  • Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc…
  • Experience using or launching data, attribution or programmatic tools
  • Track record of building successful client relationships
  • Strong presentation skills
  • Strong written and verbal communication skills
  • Demonstrated ability to think strategically
  • Must be a self-starter who works well in a fast-paced, team-oriented environment
  • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
  • Significant experience in a service, delivery and/or customer focused organization is required

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988
Лондон, Англия, GBR
5.6K employees (1,571 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
29.4K
Traffic Source Mix
Search
40.7%
Direct
38.6%
Referral
15.2%
Social
4.2%
Paid
1%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,462 (26% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$350K
Last Raise
$350K
Series A, 9 months ago

Funding History

  • Jun 2025
    Series A • $350K

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