Associate Director, Programmatic at Starcom | New York City, NY | $97K/yr – $156K/yr

Starcom

Associate Director, Programmatic

New York City, NY (Hybrid)

$97K/yr – $156K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel programmatic activation with a KPI-driven mindset, pairing DSP/DMP execution with client education and strategic POVs.

Own the campaign lifecycle and partner with analytics to turn data into actionable optimization and future plans.
Influence client strategy and educate teams on privacy, identity trends, and platform updates using familiar DSPs and measurement tools.

Job Description

Oversee programmatic campaign execution across DSP/DMP platforms, ensuring alignment with client KPIs.
Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
Maintain strong client relationships through proactive communication and performance insights.
Contribute to strategic POVs and innovation discussions; share emerging trends and platform updates.
Partner with analytics to interpret campaign data, identify optimization opportunities, and inform future planning.
Advocate for programmatic best practices and educate clients on evolving technologies and privacy standards.
Collaborate with media partners to ensure accurate platform implementation and leverage new features.
Collaborate with internal teams to problem solve, resolve campaign issues, decipher budget discrepancies, and complete necessary client deliverables
Support cross-channel integration across display, video, mobile, and social formats for cohesive strategies.
Implement operational best practices and quality assurance processes to ensure efficiency and accuracy.

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval