Responsibilities

• The Associate Director, Programmatic is a hands-on leader responsible for guiding a team in the execution and optimization of programmatic campaigns.
• Oversee programmatic campaign execution across DSP/DMP platforms, ensuring alignment with client KPIs.
• Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
• Maintain strong client relationships through proactive communication and performance insights.
• Contribute to strategic POVs and innovation discussions; share emerging trends and platform updates.
• Partner with analytics to interpret campaign data, identify optimization opportunities, and inform future planning.
• Advocate for programmatic best practices and educate clients on evolving technologies and privacy standards.
• Collaborate with media partners to ensure accurate platform implementation and leverage new features.
• Collaborate with internal teams to problem solve, resolve campaign issues, decipher budget discrepancies, and complete necessary client deliverables
• Support cross-channel integration across display, video, mobile, and social formats for cohesive strategies.

Requirements

• 5+ years of progressive experience in programmatic media, including 2+ years in leadership roles.
• Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
• Strong analytical skills with ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of privacy & identity trends (Privacy Sandbox, clean rooms, consented measurement). IAB Tech Lab
• Experience with measurement tools (CM360, GA4), reporting platforms (Looker/Tableau)
• Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.
• Familiarity with ad verification tools (IAS, DoubleVerify) and brand safety protocols.
• Excellent client & partner communication — able to present performance, explain technical choices and recommend strategy.
• Cross-team collaboration: Ability to navigate/troubleshoot issues and communicate effectively across disciplines – communication within the client portfolio (i.e. working with Strategy, Solution Architects, Billing teams)

Preferred

• Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.
• Experience with standardizing processes across teams