Associate Director, Programmatic at Publicis Collective | Chicago, IL | $97K/yr – $140K/yr

Publicis Collective

Associate Director, Programmatic

Chicago, IL (On-site)

$97K/yr – $140K/yrDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

Support Integrated Digital Investment Strategy
Partner in strategic planning and investment allocation across programmatic and direct IO channels, ensuring alignment to client objectives and business outcomes
Drive Performance & Optimization Excellence
Translate performance data into actionable optimization strategies, balancing efficiency, scale, and premium inventory to maximize campaign impact
Oversee End-to-End Campaign Execution
Provide senior oversight across proposal development, activation, QA, optimization, and post-campaign analysis to ensure seamless delivery against budget and timing
Leverage Marketplace & Technology Expertise
Apply deep knowledge of DSPs, audience strategy, data integrations, and publisher relationships to secure competitive advantage and innovative media solutions

Requirements

5+ years of digital media experience across programmatic and direct IO channels
2+ years of people management experience leading analysts and/or managers
Demonstrated success overseeing complex, high-budget campaigns across Display, OLV/Video, and Mobile
Proven ability to act as senior client contact and escalation lead
Deep hands-on experience with leading DSPs (e.g., DV360, The Trade Desk) and strong understanding of audience strategy, data integrations, and targeting methodologies (1P, 3P, contextual)
Experience developing programmatic proposals, executing RFP responses, and building integrated channel strategies
Solid understanding of direct IO negotiation, pricing models, delivery validation, and media plan execution
Demonstrated ability to translate campaign performance into strategic investment decisions

Benefits

medical coverage; dental; vision; disability; 401(k); parental and family care leave; family forming assistance; tuition reimbursement; flexible time off

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com