Responsibilities

• Lead development of programmatic strategy across HCP and DTC campaigns aligned to brand objectives and regulatory requirements Associate Director, Programmatic
• Partner with Media Strategy, Analytics, and Omnichannel to translate marketing goals into data-driven programmatic activation plans
• Identify opportunities to leverage audience, contextual, behavioral, and first party data strategies within privacy-compliant frameworks
• Develop testing roadmaps across channels including display, video, CTV, native, audio, and emerging formats
• Oversee campaign activation and optimization across major DSPs
• Ensure best-in-class setup across PMP, PG, open exchange, contextual, audience, geo, and identity-based targeting
• Guide implementation of healthcare-specific targeting methodologies including NPI-based targeting, EHR triggers, claims data segments, and endemic publisher strategies
• Ensure pixel implementation, conversion tracking, brand safety, viewability standards, and fraud prevention are properly executed
• Establish KPIs aligned to campaign objectives (awareness, engagement, script lift, patient starts, etc.)
• Lead optimization strategies using real-time data signals including bid strategy adjustments, audience refinement, frequency management, and creative sequencing

Requirements

• 6–8+ years of experience in programmatic media buying, with significant experience in pharmaceutical or healthcare marketing
• Deep hands-on expertise across both health DSPs and enterprise DSP platforms
• Strong understanding of healthcare compliance, privacy regulations, and targeting limitations within pharma media
• Experience working with HCP and DTP healthcare data partners and measurement providers, including NPI-level targeting, script lift measurement partners and healthcare attribution methodologies
• Proven leadership managing teams and complex client relationships
• Strong technical acumen including pixel implementation, tagging, identity frameworks, data onboarding, and programmatic supply paths
• Comfort leveraging AI tools and platform automation to drive smarter optimization and workflow efficiency
• Strong analytical mindset with the ability to translate data into strategic recommendations