Associate Director, Programmatic at Infinite Roar | New York, USA | $135K/yr – $155K/yr

Infinite Roar

Associate Director, Programmatic

New York, USA (Hybrid)

$135K/yr – $155K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive programmatic leadership and cross‑functional collaboration to optimize campaigns and grow revenue for client programs.

Must-have: 5+ years in digital media with 3+ years in programmatic buying and optimization.
Must-have: On-site at client location 2x week.
Standout: Leadership of a multi‑disciplinary programmatic team and partnerships with data, inventory, and platform teams.

Job Description

Responsibilities

Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

Requirements

5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
Knowledge of programmatic advertising, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and other relevant technologies.
Advanced proficiency in excel (can perform complex functions) for data analysis, reporting, and campaign tracking.
Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
Hands-on experience in the CPG and/or retail space.
Must be on-site at client location 2x week

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Infinite Roar

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.At Infinite Roar, we’re driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.

Founded in 1970

Chicago, Illinois, USA

60 employees (15 in marketing)

InfiniteRoar.com