Associate Director, Programmatic

California, MO (Hybrid)

$90K/yr – $125K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

This role is a programmatic leadership position focused on planning, buying, forecasting, and client education. It requires extensive experience in digital media, cross-functional collaboration, and managing teams. The role also emphasizes knowledge sharing, performance optimization, and building strategic account plans across lines of business.

Job Description

Responsibilities

  • Serve as an expert on all aspects of programmatic planning and buying including audience design and discovery, DSP implementation and optimization, reporting and analysis in campaign flight and post campaign to influence future planning
  • Assist in guiding the programmatic team by reviewing buying/trading practices, optimization techniques, DMP usage and workflow, troubleshooting across key stakeholders, and ensuring overall success of client relationships
  • Be daily liaison between agency and client with the ability to educate on the nuances of programmatic, its role within the advertiser’s broader strategic mix and benefits
  • Ensure all lines of business receive appropriate programmatic support and have strategic account plans
  • Lead regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance by engaging with the ad tech marketplace including but not limited to DSPs, SSPs, publishers, data/DMP partners and other tech players as needed
  • Complete programmatic forecasting exercises for senior management with P&L oversight in driving revenue
  • Participate in regular financial and operational meetings with senior management
  • Collaborate with Tech, Data, and Inventory partners to keep abreast of the latest trends and feature sets available for programmatic activation
  • Serve as a point of escalation for campaigns and troubleshoot issues with partners as needed
  • Coordinate training, mentoring, and development of direct reports with the help of relevant partners like DSPs
  • Help to showcase programmatic success via case studies and POVs on ad tech

Requirements

  • Four-year college degree
  • 4+ years of strategic planning/campaign management experience at a programmatic buying entity, DSP or SSP required
  • 3+ years with increasing responsibility within an agency or media company
  • 2+ years of people managing experience
  • Proven track record of excellent project management working across multiple teams and stakeholders
  • Expertise in interactive media planning and buying elements
  • Experience in Display, Video, and Mobile programmatic media buying
  • Experience with advanced digital ad serving technology
  • Strong analytical thinking and mathematical skills with proficiency in Excel or data platforms like Tableau
  • Excellent communication skills with written and oral with high attention to detail
  • Ability to multi-task in a high paced environment with multiple stake holders
  • Experience in a cross-functional team environment. Agency experience a big plus.

Preferred

  • Agency experience a big plus.

Benefits

  • We care about your growth – we offer competitive salaries and annual compensation review
  • We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
  • We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
  • We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
  • We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
  • We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
  • We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
  • In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.
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Assembly Global

3.0 Glassdoor

Assembly is Ad Age's 2022 Purpose-Led Agency of the Year!Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,700 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Founded in 2014
New York, New York, USA
2.3K employees (796 in marketing)
42% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
41.9K
Traffic Source Mix
Search
43.9%
Direct
40.2%
Referral
10.2%
Social
4.3%
Paid
1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
707 (31% of company)
Median Career Experience
11 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

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